A man's car often reflects who the man is. It affects his ego in many ways. I know not all man are like this, so if you are not one of them, then dont feel spoken to ;)
Often a man's ego can be totally based on what type of car he is driving. It is an extension of ones personality which also reflects ones ego or self-image.
Someone who wants to appear succesfull, "up there", made it ... will drive a car that shows this off. As a status symbol to prove to others "look what I have accomplished".
Someone who wants to appear "in control", dominant, strong and masculin, will often go for a big car. A car that shows "look how great I am", "look how powerful".
You could as well be doing this, not much difference
But most men dont have such muscles to flex, so what is left? Cars, property, clothing...
And let's face it, it is not just cars, it are all the things we buy. Let's take clothing for example. You can look at what one is wearing and make a pretty accurate description of their mindset.
Woman dressed as:
Will be pre-occupied with how others perceive their looks, if others find them attractive, seductive, thinking about how pretty they are and that others are probably thinking the same thing, going into competition with other woman, thinking "oh that man probably notices my long beautiful legs" etc...
In contrast look at children who are not yet pre occupied with the whole beauty and sex imagery - sadly enough, it is infiltrating the minds of humans earlier and earlier:
It is easy to see why people do what they do, and what they are thinking and desiring - as we are all alike, working the same way internally , we can place ourselves in the shoes of another and see why certain things are done and what thoughts are behind it.
The styles keep changing, if something else would be projected as strong, elite, masculin, beautiful etc... people would be doing that. Just look at the different cultures and time periods. It is all about the image we want others to have about us.
A cool way, to experiment with this, so that you are not defined by what you own and wear, is to test yourself in various scenario's. So that no matter what you own, wear or drive - it does not define who you are. So that it is purely something you are doing for you, and not because of some kind of ego boost desire that pre-occupies your mind and your life - and makes you spend shitloads of money. Because that is what it is all about MONEY. Commercials play in on those thoughts within you, on your ego.
The experiment is thus, to wear what you would normally not wear. One day wear a skirt, or a dress, or a baggy pants, or sloppy clothing, sweatpants, hippie shirt etc... Take the bike instead of the car, or the rollerblades. Stop wearing make up for a while, shave your head, grow all your body hair etc... Various ways of experimenting and having fun with "who you are" to develop your self-strenght to not be defined by what you own or wear or look like in various scenario's.
You will also come face to face with those who only care about you when you are how they like you to be, when you are someone that fulfills their own ego desires. For example rich woman who project "elite style" and luxury, will pick out friends who fit within that image they want to portray. as soon as you loose that, be ready to loose them. It just shows what a superficial world we have and how we only really care about ourselves.
yet it doesnt have to be that way.
A person who requires many status symbols, often shows his or her insecurity.
"A status symbol is a perceived visible, external denotation of one's social position and perceived indicator of economic or social status.] Many luxury goods are often considered status symbols. Status symbol is also a sociological term – as part of social and sociological symbolic interactionism – relating to how individuals and groups interact and interpret various cultural symbols"
People who depend themselves on those status symbols, will have the most fear of losing them. It shows how much validation one requires from others, depending on the status symbols they own and whatthey project to society.
People talk so much about wanting to find others that truly care for them - but when you are stuck in that ego and self-limitation, you are going to attract people who are like that as well. Because birds of a feather flock together.